StreamLayer offers a real‑time ad platform that inserts interactive, context‑aware advertisements into live sports streams, triggering ads at specific game events or during viewer‑initiated pauses. Its AI‑driven Moment Intelligence™ engine matches ads to the exact game state and viewer preferences, delivering personalized, full‑screen experiences without interrupting the broadcast.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Live sports streaming offers limited ad inventory, relying on traditional commercial breaks that interrupt viewing and miss moments of peak audience attention. Advertisers struggle to reach viewers at the most engaging points, while broadcasters lose potential revenue from unmonetized in‑play moments.
Solution
StreamLayer provides a real‑time ad platform that inserts interactive, context‑aware advertisements directly into live sports streams. Its Moment Ads are triggered by specific game events—goals, big plays, or natural lulls—delivering brand experiences without pausing the broadcast. When viewers pause the stream, the platform fills the screen with a full‑screen, interactive ad that the user has chosen to watch, turning a pause into premium inventory. StreamLayer also enhances standard server‑side ad insertion (SSAI) by overlaying live data and interactive elements, creating richer CTV ad units. The Moment Intelligence™ engine processes billions of data points in milliseconds, matching ads to the exact game state, viewer preferences, and third‑party data to maximize relevance and engagement.
Target Audience
Primary customers are broadcast networks, over‑the‑top (OTT) streaming services, and sports league media partners that need to monetize live content, as well as advertisers and brands seeking to reach engaged sports viewers with interactive, moment‑based campaigns.
Features
- Real‑time event detection and AI‑driven ad selection that syncs ads to live game moments with millisecond latency
- Interactive ad formats for live play, pause screens, and enhanced SSAI, supporting full‑screen rich media, shoppable elements, and betting overlays
- Dynamic content engine that personalizes ad creative using first‑party, third‑party, and contextual data at scale
- Patent‑protected interactive video overlay technology enabling seamless integration of stats, social feeds, and third‑party services within the stream
- Global 24/7 delivery infrastructure operating in 15 countries, supporting multi‑language deployments for worldwide audiences
- API and SDK for broadcasters and streaming platforms to embed the ad stack into existing workflows and CTV environments