Streamboost is an advertising platform that connects brands with over 12,000 micro and medium Twitch streamers through data-driven audience targeting and automated ad placements. This approach enables brands to achieve higher engagement and brand awareness while allowing streamers to monetize their content effectively without minimum budget requirements.
Funding
$10K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to effectively reach and engage with the Gen Z and Millennial audiences on Twitch due to the complexities of influencer marketing and the need for scalable, data-driven advertising solutions. Streamers, particularly micro and medium-sized ones, face challenges in consistently monetizing their content and securing brand sponsorships.
Solution
Streamboost provides an advertising platform that connects brands with a network of over 12,000 Twitch streamers, enabling targeted and automated ad placements. The platform uses AI and streaming analytics to match brands with relevant streamers based on audience demographics, streaming categories, and game preferences. This approach allows brands to increase brand awareness and engagement within the Twitch community, while providing streamers with a way to monetize their content through brand integrations. Streamboost offers a self-service ads manager for campaign creation, real-time analytics, and options for managed campaign support.
Target Audience
The primary target audience includes brands looking to advertise on Twitch and reach Gen Z and Millennial demographics, as well as agencies seeking to expand their media offerings with Twitch advertising solutions. The platform also targets micro and medium-sized Twitch streamers looking to monetize their content through brand sponsorships.
Features
- Access to a network of over 12,000 German-speaking micro and medium Twitch streamers.
- AI-powered matching algorithm to connect brands with relevant streamers based on audience and content.
- Self-service ads manager for creating and managing campaigns, defining target audiences, and setting budgets.
- Real-time campaign analytics and reporting, including key performance indicators (KPIs) such as impressions and cost-per-click (CPC).
- AdBlock-protected ad formats to ensure ads are viewable by the audience.
- Options for both self-managed and fully managed campaign services.
- Targeting options based on streaming categories, game titles, gender, and age demographics.
- Scalable media booking to reach desired campaign reach.