Streak
Streak is a CRM that lives directly inside Gmail, turning the inbox into a complete deal and relationship management workspace. It uses AI to automate data entry, answer natural-language questions about deal history, and surface real-time pipeline priorities, while offering features like mail merge, call tracking, and custom reporting. The platform is designed for teams that want CRM adoption without forcing users to leave their email workflow.
- Sales Technology
- Enterprise Software
- Artificial Intelligence
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Most traditional CRMs fail because they require users to leave their workflow and manually log data, leading to low adoption and incomplete records. Teams struggle to keep the CRM updated, fit it into existing processes, and get reliable visibility into deal status, which undermines reporting and decision-making.
Solution
Streak is a CRM that operates entirely within Gmail, allowing users to manage pipelines, deals, and contacts without leaving their inbox. The platform automatically logs emails to the correct pipeline, uses AI to scan interactions and update deal fields, and provides natural-language Q&A over the full deal history. It includes pipeline tags, magic columns that surface real-time data points, and AI-generated meeting agendas, all designed to keep the CRM current with minimal manual effort. Teams can build custom reports, automate repetitive tasks, and scale outreach with mail merge and follow-up sequences, all from the Gmail interface.
Target Audience
Primary customers are sales, recruiting, and operations teams at small-to-mid-sized businesses that rely on Gmail and want a CRM that integrates seamlessly into their existing email workflow without forcing adoption of a separate platform.
Features
- AI-powered automated data entry that scans team interactions and web sources to keep deal fields current without manual input
- Natural-language deal Q&A that surfaces key updates, decisions, and open questions from the entire deal history
- Pipeline and deal tags embedded directly in the Gmail inbox, showing which stage each email belongs to
- Magic columns that log real-time data points for every deal, keeping pipelines fresh automatically
- AI pipeline creator that builds a customized pipeline from a plain-language description of the business workflow
- Direct integrations with popular apps, Zapier for 9,000+ tools, and a developer-friendly API with webhooks
- Mail merge with follow-up sequences, engagement tracking, and out-of-office detection for scaled email outreach
- Custom permissions, data validation rules, and formula columns for pipeline consistency and control