Strays Design is an embedded design team that partners with startups and Fortune 500 companies to create product, interface, and brand experiences for first-of-their-kind hardware and software. The firm has shipped projects across mobility, robotics, sustainability, and health, including an AR headset for Bentley's in-car entertainment and a breath-based wellness device for Shiseido's R&D pipeline. Strays works as an integrated part of client teams, emphasizing lean collaboration and rapid iteration.
Funding
Funding not disclosed
Founders
Product
Problem
Startups and established companies developing novel hardware and software products often lack the specialized design expertise needed to make complex technology feel intuitive, safe, and market-ready. Generic design agencies may not integrate deeply enough with engineering teams, leading to misaligned product experiences that hinder adoption and investor confidence.
Solution
Strays Design operates as an embedded design team, working directly alongside startups and visionary companies to deliver product, interface, and brand design. The firm focuses on first-of-their-kind products, translating complex technology into user-friendly experiences across sectors like mobility, robotics, sustainability, and health. By integrating with client teams, Strays ensures design decisions are grounded in technical realities and user needs, from early concept through shipped product. Their portfolio includes an AR headset for Bentley's electric vehicles, a modular seat for children with disabilities, and a breath-based wellness device that now informs Shiseido's health tech R&D.
Target Audience
Primary customers are startups and Fortune 500 companies developing novel hardware or software products who need embedded, hands-on design expertise to bring first-of-their-kind technology to market.
Features
- Embedded team model that integrates with client engineering and product teams for cohesive development
- Full-spectrum design coverage spanning product design, user interface, and brand identity
- Experience with Fortune 500 clients in mobility, robotics, sustainability, and health sectors
- Portfolio of shipped hardware and software products, including AR wearables, underwater drone interfaces, and medical wellness devices
- Lean team approach emphasizing deep listening, quick iterations, and attention to detail