Strays
Strays Design is an embedded design firm that works directly with startups and Fortune 500 companies to bring complex hardware and software products to market. The firm delivers product, interface, and brand design across mobility, robotics, sustainability, and health, with shipped work including an AR headset for Bentley's electrified vehicle and a breath-based wellness device used in Shiseido's R&D pipeline.
- Mobility & Transportation
- Artificial Intelligence
- Augmented & Virtual Reality
- Automotive Technology
- Consumer Electronics
- Creator / Creative Economy
- Digital Health
- Drones & Uncrewed Systems
- Hardware
- Healthcare Technology
- Industrial Automation
- Internet of Things
- Medical Devices
- Robotics
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Startups and established companies developing novel hardware and software products often lack the specialized design expertise needed to make complex technology feel intuitive, safe, and market-ready. Generic design agencies may not integrate deeply enough with engineering teams, leading to misaligned product experiences that hinder adoption and investor confidence.
Solution
Strays Design operates as an embedded design team, working directly alongside startups and visionary companies to deliver product, interface, and brand design. The firm focuses on first-of-their-kind products, translating complex technology into user-friendly experiences across sectors like mobility, robotics, sustainability, and health. By integrating with client teams, Strays ensures design decisions are grounded in technical realities and user needs, from early concept through shipped product. Their portfolio includes an AR headset integrated into the in-car entertainment system for Bentley's new electrified vehicle, a modular seat that normalizes inclusion for children with disabilities, and a breath-based wellness device that now shapes how Shiseido develops future health tech in its R&D pipeline.
Target Audience
Primary customers are startups and Fortune 500 companies developing novel hardware or software products who need embedded, hands-on design expertise to bring first-of-their-kind technology to market.
Features
- Embedded team model that integrates with client engineering and product teams for cohesive development
- Full-spectrum design coverage spanning product design, user interface, and brand identity
- Experience with Fortune 500 clients in mobility, robotics, sustainability, and health sectors
- Portfolio of shipped hardware and software products, including AR wearables, underwater drone interfaces, and medical wellness devices
- Lean team approach emphasizing deep listening, quick iterations, and attention to detail