Straight Up Growth provides end‑to‑end Amazon ecosystem management for enterprise and high‑growth consumer brands.
Funding
Funding not disclosed
Founders
Product
Problem
Brands selling on Amazon often face fragmented advertising, product, and operations strategies across DSP, AMC, Vendor, and Seller channels, leading to wasted ad spend, lost leverage, and chaotic execution. The complexity of the platform makes it difficult to align margin, mix, and sales forecasts, resulting in stalled growth and reduced profitability.
Solution
Straight Up Growth offers an end‑to‑end Amazon ecosystem management service that unifies advertising, content, assortment, pricing, and forecasting into a single, profit‑first growth engine. Their proprietary retail management platform generates 12‑month roadmaps that coordinate DSP, Amazon Marketing Cloud, Vendor, and Seller initiatives, ensuring spend is allocated like capital to maximize margin. Real‑time dashboards provide unified visibility of sales, media, and performance KPIs, while continuous test‑and‑learn cycles optimize campaigns and listings. The firm also delivers strategic planning for inventory, new product launches, and marketplace expansion, turning high‑growth brands into enterprise‑level performers.
Target Audience
Primary customers are enterprise‑scale and high‑growth consumer brands that sell on Amazon and need coordinated, data‑driven management of advertising, listings, and supply‑chain planning.
Features
- Integrated Amazon dashboard that consolidates advertising, sales, content, and KPI data for actionable insights
- 12‑month forecasting and market intelligence roadmaps aligning margin, mix, spend, and sales targets
- Full‑funnel media management including Sponsored Ads, Amazon DSP, and AMC‑informed strategies with profit‑based campaign structuring
- Listing and creative optimization (A+, video stacks, SEO titles, bullets) to improve search visibility and conversion rates
- Category and competitive benchmarking, trend analysis, and opportunity alerts to identify growth gaps and risks
- Assortment, pricing, and promotional planning aligned with demand forecasting and inventory management
- Cross‑functional alignment of advertising, content, operations, and promotions for unified execution