STRABL offers a biometric checkout solution that enables one-click purchases and Zero Pay options, allowing customers to complete transactions in under 15 seconds while only being charged after delivery. This technology reduces cart abandonment by 68% and increases conversion rates, addressing the common issue of lengthy and complicated checkout processes in e-commerce.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses face high cart abandonment rates due to lengthy and complicated checkout processes, leading to lost sales and reduced conversion rates. Customers often abandon their carts due to friction during checkout, such as filling out lengthy forms and a lack of flexible payment options.
Solution
STRABL provides a biometric checkout solution designed to streamline the online purchasing experience, enabling one-click purchases and "Zero Pay" options. The platform allows customers to complete transactions in under 15 seconds and offers the flexibility to be charged only after delivery. By reducing checkout friction and offering multiple payment methods, STRABL aims to significantly decrease cart abandonment and increase conversion rates for e-commerce merchants. The system also integrates with logistics providers to automate delivery scheduling and payment capture.
Target Audience
STRABL primarily targets e-commerce businesses looking to improve their checkout process, reduce cart abandonment rates, and increase conversion rates, ranging from small online stores to larger enterprises.
Features
- One-click express checkout using biometric authentication (passkeys) for returning customers.
- "Zero Pay" checkout option allowing customers to be charged only after the order has been delivered.
- Customizable checkout page to match brand aesthetics, including logo upload and color selection.
- Multiple payment method support, including credit/debit cards, digital wallets (Apple Pay, Google Pay), and bank installments.
- Automated logistics scheduling, pushing orders to delivery systems and automating payment capture based on delivery status.
- Payment links and QR code generator for enabling checkouts from various channels.
- Fraud detection and prevention mechanisms to minimize fraudulent transactions.
- Customizable period for payment capturing.