Storyly provides a platform for creating interactive, personalized, and shoppable content experiences through vertical video feeds and embedded commerce features. This technology enhances user engagement and conversion rates by transforming static digital stores into dynamic shopping environments that facilitate product discovery and streamline the path to purchase.
Funding
Funding not disclosed
Founders
Product
Problem
Many digital platforms struggle to maintain user engagement and drive conversions due to static, one-sided content experiences. Traditional marketing methods often fail to capture user attention effectively, leading to low conversion rates and reduced customer lifetime value.
Solution
Storyly provides a platform that enables businesses to create interactive, personalized, and shoppable content experiences within their apps and websites. By implementing vertical video feeds and embedded commerce features, Storyly transforms static digital stores into dynamic shopping environments. This approach facilitates product discovery, streamlines the path to purchase, and enhances user engagement through interactive elements and personalized content delivery. The platform allows marketers to create direct paths to purchase, turning viewers into buyers by leveraging dynamic content channels and shoppable media.
Target Audience
Storyly primarily targets retail, e-commerce, beauty, cosmetics, food and beverage, travel, hospitality, sports, betting, loyalty, and financial services companies looking to enhance user engagement and drive conversions within their digital platforms.
Features
- Vertical video feed integration for a TikTok-like experience within apps and websites
- Shoppable content capabilities to enable direct purchases from stories
- Interactive elements such as GIFs, animations, and stickers to enhance user engagement
- Smart automation powered by AI to streamline content creation and personalization
- Zero-party data collection through interactive content to inform marketing decisions
- Personalized content delivery to cater to individual user preferences
- Developer-friendly platform with simplified integration processes
- UI kit for creating and customizing images and videos for Storyly widgets