Storey is a digital wardrobe organization system that connects users' clothing inventories through integrations with their camera roll, email, and online shopping carts, providing a comprehensive view of their wardrobe. By enabling users to visualize, mix, and match outfits while tracking wear patterns, Storey encourages sustainable fashion practices and enhances the usability of existing clothing.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals struggle to effectively manage and utilize their existing wardrobes, leading to underworn clothing, impulse purchases, and a lack of awareness regarding their personal style. Existing methods for wardrobe organization are often manual, time-consuming, and fail to provide a comprehensive overview of available clothing items.
Solution
Storey offers a digital wardrobe management platform that aggregates clothing inventory from various sources, providing users with a centralized view of their entire wardrobe. By connecting to camera rolls, email inboxes, and online shopping carts, Storey automates the process of cataloging clothing items. The platform enables users to visualize outfits, track wear patterns, and receive recommendations for new combinations, promoting more sustainable fashion practices and maximizing the utility of existing clothing. Storey also incorporates community features, allowing users to share outfits and gain inspiration from others.
Target Audience
Storey primarily targets fashion-conscious individuals who want to better manage their wardrobes, discover new outfit combinations, and promote sustainable fashion practices.
Features
- Automated wardrobe digitization through connections to camera roll, email, and online shopping carts
- Outfit visualization and creation tools for mixing and matching clothing items
- Wear pattern tracking to identify frequently and infrequently worn items
- Outfit recommendation engine suggesting new combinations based on existing wardrobe
- Community features for sharing outfits, gaining inspiration, and participating in styling challenges
- Integration with AR and 3D rendering technologies for metaverse applications
- Rewarding users for re-wearing specific brands or participating in styling challenges