Stitchd builds vendor‑neutral data pipelines that unify web, app, and offline interactions into a single, consent‑compliant customer profile using server‑side tagging, Snowplow streams, and GA4 migration. The platform enriches identities, delivers predictive analytics such as segmentation and attribution, and automates audience activation across advertising, email, and CRM systems, while providing configurable dashboards and on‑demand data‑maturity services for enterprise marketing and CX teams.
Funding
Funding not disclosed
Founders
Product
Problem
Many organisations operate fragmented digital tracking stacks, resulting in inconsistent data collection, poor identity resolution, and an incomplete view of customer behavior across web, app, and offline touchpoints. This data silos hinder reliable reporting, advanced segmentation, and personalized marketing activation. Consequently, businesses struggle to build trust in their analytics and to leverage first‑party data for measurable outcomes.
Solution
Stitchd delivers a vendor‑neutral, end‑to‑end service that designs and implements a unified data architecture tailored to each client’s ecosystem. By deploying custom behavioral tracking—such as server‑side tagging, Snowplow event streams, and GA4 migration—the company consolidates all digital interactions into a single customer profile. It then enriches identities, applies consent‑compliant data governance, and builds advanced analytics models (predictive segmentation, attribution, marketing‑mix modelling, recommendation engines). The resulting unified view powers real‑time audience activation across email, advertising, and CRM channels. Stitchd also provides interactive dashboards, ad‑hoc reporting, and a team‑as‑a‑service model that includes training and strategic sparring to raise data maturity across the organization.
Target Audience
The primary customers are mid‑size to large enterprises—marketing, analytics, and CX teams—that manage complex multi‑channel digital ecosystems and require a trustworthy first‑party data foundation for personalized campaigns and data‑driven decision making.
Features
- Custom tracking implementation (server‑side GTM, Snowplow, GA4) that captures behavioral events with high reliability and privacy compliance
- Brand‑agnostic identity resolution and profile enrichment to create a single, persistent customer record
- Consent management framework aligned with GDPR and ePrivacy regulations
- Predictive analytics suite (segmentation, attribution, MMM, recommendation algorithms) built on machine‑learning pipelines
- Automated audience activation via API integrations to advertising platforms, email service providers, and CDPs
- Centralized reporting platform with configurable dashboards, ad‑hoc query tools, and role‑based access controls
- Team‑as‑a‑service offering on‑demand expertise, hands‑on training, and strategic data‑maturity workshops