The startup develops a wearable monitoring device for horses that tracks vital performance metrics such as heart rate, breathing frequency, and speed. This technology enables trainers and jockeys to access real-time data through a smartwatch and app, enhancing training effectiveness and performance assessment.
Funding
$970K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Monitoring horses' vital signs and well-being during training, transportation, and general care can be challenging, especially without continuous, real-time data. Traditional methods lack the ability to provide immediate alerts for distress or health issues, potentially leading to delayed intervention and compromised horse welfare.
Solution
StepUp Horse offers a wearable, intelligent monitoring solution that continuously tracks vital signs, location, and overall well-being of horses. The system consists of a lightweight smart belt equipped with sensors that transmit real-time data to a companion app and optional smartwatch. This enables horse owners, trainers, and veterinarians to remotely monitor key health metrics, receive instant alerts for anomalies, and make informed decisions regarding training, transportation, and general care. The platform provides comprehensive health insights, improves training efficiency, and ensures stress-free transportation by detecting early warning signs of distress or illness.
Target Audience
The primary target audience includes horse owners, trainers, riders, and veterinarians who seek continuous, remote monitoring of horses' health and performance, as well as those involved in transporting horses who need to ensure their well-being during travel.
Features
- Lightweight (1.2kg) and comfortable smart belt that fits around the horse's chest
- Continuous monitoring of vital signs including heart rate, respiratory rate, and location
- Real-time alerts and notifications delivered to a user-friendly iOS and Android app
- Automated distress detection and custom health alerts based on pre-defined thresholds
- Training intensity monitoring, fatigue detection, and stride analysis for performance optimization
- Transportation safety package with real-time stress monitoring and post-travel adaptation tracking
- Team collaboration features allowing multiple users (owners, trainers, riders) to securely share data and communicate within the app
- Wireless charging station and up to one week of battery life