The startup has developed a fitness application that tracks users' walking activity and offers redeemable incentives through an in-app marketplace. This approach encourages regular exercise and promotes healthier lifestyles by providing measurable rewards for physical activity.
Funding
$660K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals find it challenging to maintain consistent exercise habits due to a lack of motivation and engagement, leading to unfulfilled fitness goals. Traditional fitness tracking methods often fail to provide sufficient incentives to encourage sustained physical activity.
Solution
StepSetGo is a mobile fitness application that addresses these challenges by rewarding users for their walking activity with redeemable incentives. The app converts steps into SSG Coins, which can be used in an in-app marketplace, called the Bazaar, to claim discounts and products. By tracking daily steps, distance, and calories burned, StepSetGo motivates users to achieve a better health and provides a fun and rewarding fitness experience. The platform also incorporates social elements such as leaderboards and challenges to foster a sense of community and friendly competition.
Target Audience
The primary target audience includes individuals seeking to improve their fitness levels through a fun and rewarding system, as well as corporate entities looking to implement effective employee wellness programs.
Features
- Step tracking: Converts both indoor and outdoor steps into SSG Coins, with outdoor steps earning a higher rate.
- Bazaar: Allows users to redeem SSG Coins for discounts and products from various brands.
- Level system: Increases the maximum earning capacity as users progress through different levels.
- Leaderboards: Enables users to compete with friends and family to see who walks the most each week.
- Fitness progress tracking: Records steps taken, calories burned, and distance covered, displayed through graphs.
- Arena: Provides challenges where users can compete against friends or the community to earn rewards.
- Corporate wellness programs: Offers solutions for employee engagement through activity challenges, wellness platforms, and CSR cause branding.
- Integrates with fitness trackers and wearables.