Step Labs is an AI-powered conversion rate optimization partner for DTC brands generating $1M to $50M+ in revenue. The company combines structured experimentation, full-stack execution, and AI-augmented workflows to turn existing traffic into more customers across Shopify and Amazon. Their services include custom Shopify builds, performance audits, and Amazon listing optimization, with clients seeing an average 250% higher conversion rate.
Funding
Funding not disclosed
Founders
Product
Problem
DTC brands generating $1M to $50M+ in revenue often struggle to convert their existing website traffic into customers. Many lack the specialized expertise, structured testing processes, and technical execution capabilities needed to systematically identify and fix conversion bottlenecks across their e-commerce funnels.
Solution
Step Labs provides AI-powered conversion rate optimization services for DTC brands, combining structured experimentation with full-stack execution. The company works through every page, funnel, and interaction on Shopify stores and Amazon listings to find and fix what is costing conversions. AI-augmented workflows enable faster testing cycles and smarter shipping decisions, producing compounding results over time. Their approach covers custom Shopify builds, performance optimization, and Amazon listing audits to maximize revenue from existing traffic.
Target Audience
Primary customers are DTC e-commerce brands generating $1M to $50M+ in annual revenue that sell through Shopify stores and Amazon marketplaces.
Features
- Custom Shopify builds and integrations including tailored theme development, Liquid customizations, and seamless app integrations
- Comprehensive Shopify audits covering speed optimization, SEO enhancements, and Core Web Vitals scoring to 90+
- Amazon listing optimization that audits and tests every layer of marketplace presence
- AI-augmented experimentation workflows for faster testing and smarter shipping decisions
- Full-stack execution capabilities spanning subscription flows to headless setups
- Performance optimization focused on removing bottlenecks and improving TTFB