Step Inc. provides a unified, interactive real estate sales platform that combines digital twins, VR/AR walkthroughs, cinematic 360 experiences, and floorplans into a single source of truth. The experience works on any device—desktop, mobile, tablet, VR headset, or showroom screen—both online and offline, without requiring app downloads or special hardware. An embedded AI Copilot answers buyer questions using verified project data in real time, directly within the experience.
Funding
Funding not disclosed
Founders
Product
Problem
Real estate development teams often juggle multiple disconnected tools—separate renderings, VR experiences, floorplans, and marketing videos—leading to inconsistent visuals, duplicated modeling work, and visual drift across teams. Buyers, brokers, and investors also face fragmented preview experiences that require specific hardware or on-site visits, delaying early commitment and slowing sales momentum.
Solution
Step Inc. delivers a unified, interactive digital twin platform that captures a project's story through views, interiors, and lifestyle on any device, anywhere in the world. The platform integrates fully navigable, spatially accurate project models with interior VR/AR walkthroughs, cinematic 360 experiences, photoreal stills, and floorplans into one experience. Because every deliverable is generated from the same underlying source model, there is zero rework and no inconsistencies between formats. The experience works online and offline across desktop, mobile, tablet, VR headsets, and showroom screens without app downloads or specialized hardware. An embedded AI Copilot answers buyer questions in real time using verified project data. Teams can update the experience efficiently as designs evolve, keeping all stakeholders aligned.
Target Audience
Primary customers are real estate development teams, sales and marketing departments, brokers, and investors who need a unified, interactive sales experience to communicate project vision and accelerate early buyer commitment.
Features
- Fully navigable, spatially accurate digital twin embedded in real-world surroundings for instant understanding of unit views, scale, and context
- Integrated VR and AR walkthroughs generated from the same source model, consistent with all other deliverables
- Cinematic 360 experiences and directed narrative storytelling built into the interactive platform
- Offline and online availability across desktop, mobile, tablet, VR headsets, and showroom screens with no app download required
- Embedded AI Copilot that answers buyer questions using verified project data in real time
- Single source of truth model drives every deliverable, eliminating duplicated modeling and visual drift across teams
- System integrations with sales, marketing, and internal systems
- Value calculator demonstrating capital savings and revenue lift potential