StepLadder offers a digital platform for collaborative savings circles, enabling individuals and SMEs to save collectively towards shared financial goals through structured monthly contributions and random draws. This approach addresses the challenge of financial discipline and community support, significantly increasing the likelihood of reaching savings targets compared to traditional methods.
Funding
$1.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals and SMEs struggle with financial discipline and lack community support when trying to reach savings goals, making it difficult to achieve targets through traditional savings methods. Offline, informal savings circles present scalability and safety challenges.
Solution
StepLadder provides a digital platform for collaborative savings circles, enabling users to save together towards shared financial goals through structured monthly contributions and a gamified draw system. The platform offers three tiers: Circles 360 for individuals and SMEs, Circles Pro for fintechs and digital businesses, and Circles Enterprise for large financial institutions. StepLadder's solution helps users stay disciplined and motivated by connecting them with like-minded communities, increasing the likelihood of achieving their savings goals. The platform automates circle management, risk reporting, and payment tracking, while offering customizable onboarding and branding options.
Target Audience
StepLadder targets individuals, SMEs, fintechs, digital businesses, and large financial enterprises seeking to offer or participate in collaborative savings circles.
Features
- Customizable onboarding questions and underwriting criteria
- Branded dashboard with circle information, offers, and articles
- Gamified draw day screens to enhance user engagement
- Circle reporting for tracking missed payments and overall performance
- CRM integration (Mailchimp for Circles 360, customizable for Circles Pro and Enterprise)
- Risk reporting to proactively identify at-risk members
- Automated payment tracking for payments in and out, missed payments, and balances
- Customer-facing experience hosted at a custom URL or embeddable link
- Scalable infrastructure supporting up to 1,000 members (Circles 360), 25,000 members (Circles Pro), or unlimited members (Circles Enterprise)