StellarAlgo provides a platform that unifies fan data from various sources, enabling sports and entertainment organizations to create a single customer view and perform predictive segmentation. This technology addresses the challenge of maximizing fan engagement and revenue by allowing targeted marketing efforts throughout the entire fan journey.
Funding
$13.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sports and entertainment organizations struggle to unify fan data from disparate sources, resulting in fragmented customer views and hindering targeted marketing efforts. This makes it difficult to maximize fan engagement and revenue across the entire fan journey.
Solution
StellarAlgo provides a Sports Customer Data Platform (CDP) that unifies fan data from various sources, creating a single, comprehensive customer view. The platform enables predictive segmentation, allowing organizations to identify and engage the right fans with personalized offers. By streamlining audience engagement and automating lead scoring, StellarAlgo helps maximize fan loyalty, revenue, and sponsorship opportunities. The platform empowers marketing and data teams to understand their fan base and accelerate business outcomes through targeted campaigns and data-driven insights.
Target Audience
The primary target audience includes sports leagues, teams, live event organizers, and multi-property organizations seeking to enhance fan engagement and increase revenue.
Features
- Unified fan data from ticketing, merchandise, sales, marketing, CRM, and fan behavioral data
- Predictive segmentation using AI to identify fans for upselling, retention, and merchandise purchase
- No-code segmentation tools for non-technical users to build fan segments
- Sports-specific playbooks with proven strategies to engage fans and drive loyalty
- Integrations with marketing channels such as SMS, social media, mobile apps, email, and Salesforce Marketing Cloud
- Segment Analyzer to identify successful campaigns and areas for improvement
- League data sharing to provide teams with insights on new and existing fans
- Cross-property insights for effective cross-selling and year-round engagement