Stellair provides an AI assistant that automates digital media operations by interpreting media plans and configuring campaigns across various platforms. This automation significantly reduces campaign setup time and manual errors while ensuring compliance and consistency. The platform allows marketing teams to shift focus from repetitive setup tasks to strategy and performance optimization.
Funding
Funding not disclosed
Founders
Product
Problem
Digital advertising teams spend days manually configuring, trafficking, and quality‑checking campaigns across multiple demand‑side platforms (DSPs). The process is prone to human error, inconsistent compliance enforcement, and limited scalability, which slows time‑to‑market and reduces operational efficiency.
Solution
Stellair Sidekick is an AI‑driven assistant that ingests media plans, insertion orders, and creative assets, then automatically builds and launches campaigns on supported DSPs. Using large‑language‑model parsing, the platform extracts targeting, budgeting, and placement rules, applies brand‑safety and pricing compliance, and traffics creatives without manual intervention. A built‑in QA engine cross‑references each step against the original plan to catch discrepancies before launch. The system integrates with existing ad‑tech stacks via APIs and custom connectors, allowing teams to keep their preferred workflow tools. Real‑time reporting and automated insights keep marketers focused on strategy and performance rather than routine execution.
Target Audience
The primary customers are media agencies, in‑house brand marketing teams, and programmatic ad‑operations groups that manage high‑volume, multi‑DSP campaigns and require reliable, compliant automation.
Features
- Document‑native intelligence that parses media plans and insertion orders with high accuracy using LLM‑based natural language processing
- Automatic configuration of campaign parameters, creative trafficking, and targeting selection across multiple DSPs
- Built‑in compliance engine that enforces brand‑safety, pricing, and regulatory rules during setup
- QA module that validates every configuration step against the source document to eliminate manual errors
- Seamless API and custom‑integration layer that connects Sidekick to existing ad‑ops platforms, DAMs, and analytics tools
- Automated post‑launch reporting and insight generation, delivered through a web dashboard or API endpoints
- Enterprise‑grade security with encrypted data transfer, role‑based access controls, and audit logging