SteerFox provides a data aggregation platform that utilizes artificial intelligence to score the sales potential of individual products across over eight advertising channels, enabling e-commerce retailers to optimize their ad spend. By centralizing data from various sources, the platform helps retailers identify untapped sales opportunities and improve the efficiency of their marketing strategies.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce retailers face challenges in managing advertising spend across multiple channels due to the complexity of data silos and the difficulty in identifying the true sales potential of individual products. Traditional campaign management often leads to inefficient resource allocation and missed opportunities for revenue growth.
Solution
SteerFox offers an AI-powered platform that aggregates data from over eight advertising channels, providing e-commerce retailers with a unified view of their marketing ecosystem. The platform scores the sales potential of each product in real-time, enabling retailers to optimize ad spend and diversify revenue streams. By centralizing data and applying machine learning, SteerFox helps businesses identify untapped sales opportunities, automate campaign actions, and make data-driven decisions about which products to sell, when to sell them, and on which channels. The platform combines AI-driven insights with human expertise to align acquisition strategies with business objectives.
Target Audience
The primary target audience includes e-commerce retailers, pure players, retailers, brands, and transactional websites seeking to optimize their advertising spend and increase revenue through data-driven insights.
Features
- Centralizes data from Google Ads, Microsoft Ads, Meta Ads, Pinterest Ads, TikTok Ads, Amazon Ads, CDiscount Ads, and ManoMano Ads
- Scores the sales potential of individual products using AI, updated multiple times per day
- Automates actions across multiple advertising channels to optimize campaign performance
- Integrates with e-commerce back offices and ERP systems to incorporate real sales data, stock levels, and business objectives
- Provides a consultant-led service to define and deploy acquisition strategies aligned with growth and profitability goals
- Offers a product catalog scoring system that assesses market demand and competition to determine sales potential by channel
- Facilitates the identification of underperforming products with high potential for increased sales