Funding
Funding not disclosed
Founders
Product
Problem
Influencer marketing managers lack real-time visibility into brand spending and creator collaboration activities, hindering their ability to identify and pursue strategic partnership opportunities. This lack of data makes it difficult to optimize outreach efforts and build effective brand relationships.
Solution
Fluence provides a platform that delivers live data on brand expenditure and creator collaborations within the influencer marketing ecosystem. The solution enables users to discover active brands, track newly formed partnerships, and identify optimal collaboration prospects. By offering granular insights into campaign execution and creator performance metrics, Fluence empowers managers to refine their outreach strategies and cultivate more impactful brand alliances.
Target Audience
The primary users are influencer marketing managers and talent managers seeking to optimize their outreach and partnership strategies by leveraging real-time market intelligence.
Features
- Real-time brand spending intelligence for influencer marketing campaigns.
- Discovery engine for identifying active brands and new creator partnerships.
- Creator collaboration history and performance data visualization.
- Brand profiles detailing collaboration activity and content output.
- Creator profiles showcasing key metrics and historical brand partnerships.
- Alert system for new collaborations from followed brands and creators.
- Tools for identifying and prioritizing ideal brand partnership opportunities.