Starfish provides a unified SaaS platform that consolidates usage, support, and financial data from CRM and billing systems into a single repository. It delivers real‑time health scores and predictive churn alerts, and automates outreach workflows through a configurable builder and role‑based dashboards. The solution enables customer success teams at mid‑size to enterprise SaaS companies to scale retention operations while maintaining personalized engagement.
Funding
Funding not disclosed
Founders
Product
Problem
B2B SaaS companies often operate customer success teams with siloed data sources and manual processes, making it difficult to identify churn risk early and to coordinate proactive outreach. This fragmentation leads to delayed interventions, lower renewal rates, and inefficient scaling of the customer lifecycle.
Solution
Starfish offers a unified SaaS platform that aggregates customer usage, support, and financial data into a single repository, enabling real‑time health scoring and automated workflow triggers. The system surfaces at‑risk accounts through predictive analytics and routes tasks to the appropriate success manager, allowing teams to engage customers before issues escalate. Integrated dashboards provide actionable insights on adoption, product engagement, and renewal likelihood, while native connectors sync data with existing CRMs, billing systems, and communication tools. By standardizing playbooks and automating routine actions, Starfish helps customer success organizations scale their operations without sacrificing personalization.
Target Audience
The primary users are customer success managers, directors, and operations teams at mid‑size to enterprise B2B SaaS firms seeking to improve retention and scale their post‑sale processes.
Features
- Central data lake that consolidates usage metrics, support tickets, and contract information via API and native integrations (e.g., Salesforce, HubSpot, Stripe)
- Real‑time health scoring engine that applies rule‑based and machine‑learning models to flag churn risk
- Automated workflow builder with conditional triggers for email, task creation, and Slack notifications
- Role‑based dashboards offering cohort analysis, adoption trends, and renewal forecasts
- Playbook library allowing teams to codify best‑practice outreach sequences and track execution compliance
- Bi‑directional sync with major CRM and billing platforms to keep customer records up to date across systems
- Secure, GDPR‑compliant data storage with audit logs and granular permission controls