Provides digital display solutions for consumer packaged goods (CPG) brands to run geo-targeted in-store advertising campaigns on self-checkout systems. This approach increases product visibility, encourages impulse purchases, and helps brands track sales performance through an integrated analytics platform.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer packaged goods (CPG) brands struggle to stand out in crowded retail environments, often facing challenges in increasing product visibility and influencing purchasing decisions at the point of sale. Traditional advertising methods may not effectively reach shoppers in-store, leading to missed opportunities for impulse purchases and brand awareness.
Solution
Standard Cart provides an end-to-end solution that enables CPG brands and retailers to deliver targeted advertising and personalized offers directly to shoppers through interactive displays on shopping carts. The system digitizes the in-store shopping experience, providing shoppers with product information, store navigation, and AI-powered recommendations. For retailers, the platform offers a centralized management system to monitor cart terminals, track shopper behavior, and boost revenue through increased basket sizes and targeted promotions. The managed service includes hardware installation, software, and ongoing operational support, all funded by advertising revenue.
Target Audience
The primary target audience includes consumer packaged goods (CPG) brands looking to increase product visibility and drive sales, as well as grocery retailers seeking to enhance the customer experience and boost revenue.
Features
- Interactive displays on shopping carts providing product information and personalized offers
- AI-powered recommendation engine to suggest relevant products and promotions
- Store navigation to help shoppers locate items efficiently
- Centralized platform for retailers to manage cart terminals and track performance
- Analytics dashboard providing insights into shopper behavior and campaign effectiveness
- Option for syncing shopping lists from store apps to the cart terminal
- Digital coupons from national and local brands to boost basket size
- Fully managed service including hardware, software, and operational support