STANCE offers a hardware device that integrates with gym equipment to track workout metrics such as movement velocity and intensity, providing users with real-time performance data. The accompanying app generates personalized training insights and plans, enabling users to optimize their strength training and monitor progress effectively.
Funding
$120K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many strength training enthusiasts rely on subjective measures and guesswork to gauge workout intensity and progress, leading to inefficient training and potential plateaus. Traditional methods lack objective data on movement velocity and effort, making it difficult to optimize training volume and prevent overtraining.
Solution
Stance provides a hardware and software solution that delivers data-driven insights into strength training. The device integrates with gym equipment to track workout metrics such as movement velocity and intensity, providing users with real-time performance data. The accompanying iOS app generates personalized training insights, including effort levels and reps in reserve, enabling users to optimize their strength training and monitor progress effectively. By measuring movement and calculating intensity, Stance offers an objective measure of training, helping users make informed decisions to maximize performance gains and track progress over time.
Target Audience
The primary target audience includes strength training enthusiasts, powerlifters, and fitness professionals who want to use data-driven insights to optimize their training and track progress objectively.
Features
- Hardware device that integrates with gym equipment to track movement velocity and intensity
- iOS application that provides real-time performance data and personalized training insights
- Calculation of effort levels for each rep to measure training intensity
- AI-powered estimation of reps in reserve (RIR) for objective load management
- Personalized profiles based on user data to track progress over time
- Integration of velocity-based training principles for optimized performance