Stacker is a content distribution platform that connects brands directly with news publishers, enabling scalable distribution of brand-funded editorial content. This eliminates the high costs and rigid processes of traditional content syndication, providing publishers with free, original stories and brands with earned media reach to new audiences.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to achieve broad reach and impact with their content, often remaining confined to owned and paid channels. News publishers, on the other hand, face challenges in sourcing unique and engaging content to complement their in-house coverage, especially with limited resources.
Solution
Stacker provides a content distribution platform that connects brands and news publishers, facilitating the scalable distribution of brand-funded editorial content. The platform allows brands to expand their reach through earned media placements on publisher sites. Stacker acts as an intermediary, ensuring quality content for publishers while offering brands a cost-effective solution for content syndication. The platform's content optimization engine and distribution network enable brands to grow awareness and authority, while publishers gain access to a curated feed of stories.
Target Audience
The primary customers are brands seeking to expand their reach through earned media and news publishers looking for engaging content to complement their editorial coverage.
Features
- Content optimization engine to improve content performance.
- Proprietary distribution network of local and national publisher sites.
- Stacker Newswire, a curated content feed for publishers.
- Reporting and insights dashboard to track content performance.
- Newsroom-as-a-Service offering for brands.