Stacker

About Stacker

Stacker is a content distribution platform that connects brands directly with news publishers, enabling scalable distribution of brand-funded editorial content. This eliminates the high costs and rigid processes of traditional content syndication, providing publishers with free, original stories and brands with earned media reach to new audiences.

```xml <problem> Brands struggle to achieve broad reach and impact with their content, often remaining confined to owned and paid channels. News publishers, on the other hand, face challenges in sourcing unique and engaging content to complement their in-house coverage, especially with limited resources. </problem> <solution> Stacker provides a content distribution platform that connects brands and news publishers, facilitating the scalable distribution of brand-funded editorial content. The platform allows brands to expand their reach through earned media placements on publisher sites. Stacker acts as an intermediary, ensuring quality content for publishers while offering brands a cost-effective solution for content syndication. The platform's content optimization engine and distribution network enable brands to grow awareness and authority, while publishers gain access to a curated feed of stories. </solution> <features> - Content optimization engine to improve content performance. - Proprietary distribution network of local and national publisher sites. - Stacker Newswire, a curated content feed for publishers. - Reporting and insights dashboard to track content performance. - Newsroom-as-a-Service offering for brands. </features> <target_audience> The primary customers are brands seeking to expand their reach through earned media and news publishers looking for engaging content to complement their editorial coverage. </target_audience> ```

What does Stacker do?

Stacker is a content distribution platform that connects brands directly with news publishers, enabling scalable distribution of brand-funded editorial content. This eliminates the high costs and rigid processes of traditional content syndication, providing publishers with free, original stories and brands with earned media reach to new audiences.

When was Stacker founded?

Stacker was founded in 2017.

Founded
2017
Employees
98 employees

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Stacker

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Executive Summary

Stacker is a content distribution platform that connects brands directly with news publishers, enabling scalable distribution of brand-funded editorial content. This eliminates the high costs and rigid processes of traditional content syndication, providing publishers with free, original stories and brands with earned media reach to new audiences.

stacker.com7K+
Founded 2017

Funding

No funding information available.

Team (75+)

No team information available.

Company Description

Problem

Brands struggle to achieve broad reach and impact with their content, often remaining confined to owned and paid channels. News publishers, on the other hand, face challenges in sourcing unique and engaging content to complement their in-house coverage, especially with limited resources.

Solution

Stacker provides a content distribution platform that connects brands and news publishers, facilitating the scalable distribution of brand-funded editorial content. The platform allows brands to expand their reach through earned media placements on publisher sites. Stacker acts as an intermediary, ensuring quality content for publishers while offering brands a cost-effective solution for content syndication. The platform's content optimization engine and distribution network enable brands to grow awareness and authority, while publishers gain access to a curated feed of stories.

Features

Content optimization engine to improve content performance.

Proprietary distribution network of local and national publisher sites.

Stacker Newswire, a curated content feed for publishers.

Reporting and insights dashboard to track content performance.

Newsroom-as-a-Service offering for brands.

Target Audience

The primary customers are brands seeking to expand their reach through earned media and news publishers looking for engaging content to complement their editorial coverage.

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