This startup manufactures modular furniture and accessories with integrated planters that utilize a self-watering system based on humidity levels. By using recycled materials, their products reduce the frequency of plant maintenance, enabling users to cultivate greenery effortlessly in their spaces.
Funding
$310K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals lack the time or expertise for regular plant care, leading to neglected greenery in homes and offices. Traditional planters often require frequent watering and attention to humidity levels, which can be challenging for busy individuals or those new to plant cultivation.
Solution
SQUARELY COPENHAGEN offers a range of modular, self-watering planters designed to simplify plant care for both indoor and outdoor environments. These planters utilize a unique capillary action system that automatically hydrates plants, reducing the need for frequent watering to as little as once a month. Crafted from sustainably sourced, high-quality wood and recycled materials, the planters come in various sizes and finishes to complement any space. Accessories such as stands, wheels, and wall-mounting options allow for further customization and flexibility in placement.
Target Audience
The primary target audience includes busy professionals, urban dwellers, and businesses seeking low-maintenance, stylish planters for offices, balconies, terraces and indoor spaces.
Features
- Integrated self-watering system using capillary mats to maintain optimal soil hydration
- Modular design for creating custom plant arrangements and green walls
- Constructed from sustainably sourced wood and recycled plastic
- Available in multiple sizes (small, medium, large) and finishes (oak, ash, black ash)
- Optional accessories include stands, wheels, and wall-mounting hardware
- Suitable for both indoor and outdoor use
- Planters can be used on terraces, balconies, offices and indoors