Matt Fruge
CEO & Founder

SquareDash uses satellite imagery and AI to measure a home’s roof in under 30 seconds and instantly provides an all‑inclusive price for Owens Corning Platinum‑level shingles, eliminating the need for on‑site estimators and sales calls. The platform then manages permits, material procurement, licensed installation crews, and final inspection, delivering a completed roof in 1–3 weeks with a 25‑year workmanship warranty and transparent financing options.
Raised to date
$22.4MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Homeowners seeking a roof replacement must contact multiple contractors, schedule in‑person estimates, and compare inconsistent quotes that often include hidden fees and varying warranties, leading to uncertainty and delayed decisions.
SquareDash automates the entire roofing quotation process using satellite imagery and AI to measure a home’s roof—including square footage, pitch, ridges, and valleys—in under 30 seconds. The platform instantly generates an all‑inclusive price for Owens Corning Platinum‑level shingles, along with financing options, and displays it online before any sales interaction. SquareDash then manages permits, material procurement, licensed installation crews, and a final inspection, delivering a completed roof in 1–3 weeks with a 25‑year workmanship warranty and full manufacturer coverage. By publishing transparent pricing and handling the full project lifecycle, SquareDash removes the need for on‑site estimators and sales calls, giving homeowners a predictable, hassle‑free roofing experience.
Primary customers are residential homeowners in the United States who need a new roof or replacement and prefer a transparent, fast, and fully managed service without in‑person sales visits.