Spyglasses is a white‑labeled analytics platform that lets PR and marketing agencies measure the impact of their media placements in AI‑driven search results. It assigns an AI Placement Value Score, provides citation intelligence, and generates client‑ready reports that show how content ranks in AI pipelines and which publishers influence AI responses.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing agencies and PR firms lack reliable tools to measure and demonstrate the impact of their content and media placements in AI-driven search results, making it difficult to prove ROI and optimize strategies for emerging AI assistants.
Solution
Spyglasses provides a white‑labeled analytics platform that tracks how content appears in AI search pipelines such as ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini. The service assigns an AI Placement Value Score to each media placement, combines it with citation intelligence to identify influential publishers, and offers AI Readiness Audits that score pages across technical dimensions affecting AI citation. Users can generate AI Visibility Reports, monitor query grounding rankings, and run PR Projects that record when placements become AI citations over time. All insights are exportable as PDF, PowerPoint, or shareable web pages under the agency’s branding, enabling clients to see measurable gains and justify spend. The platform operates on a usage‑based credit system with a free 14‑day trial and scalable agency plans.
Target Audience
Primary customers are marketing, SEO, and content agencies as well as PR and communications firms that need to prove AI‑search visibility and earned‑media ROI for multiple client brands.
Features
- AI Placement Value Score quantifies each media placement’s impact on AI citations by blending organic authority with AI accessibility
- Citation Intelligence maps which publishers influence AI responses across major AI assistants
- AI Readiness Audits evaluate pages on seven technical dimensions (static rendering, structured data, performance, etc.) to improve citation readiness
- Grounding Search Rankings reveal the exact queries AI uses to surface a brand’s content
- Multi‑client dashboard with unlimited property management and real‑time credit allocation
- White‑labeled export of reports and presentations in PDF, PowerPoint, or web format
- Priority agency support and dedicated onboarding for enterprise customers