SPROXXY is a SaaS platform that helps B2B marketers, sales enablement teams, and event planners evaluate, plan, and track conference and trade‑show participation. It aggregates event data, predicts ROI before registration, and provides real‑time and post‑event analytics that link costs, leads, and conversions to business objectives, enabling data‑driven decisions on sponsorship, speaking, or attendance.
Funding
Funding not disclosed
Founders
Product
Problem
Companies and professionals invest significant time and budget in attending conferences and trade shows without clear visibility into which events generate measurable business impact. This uncertainty makes it hard to justify expenses, prioritize future participation, and align event activities with revenue goals.
Solution
SPROXXY offers a unified SaaS platform that aggregates conference data, predicts potential ROI, and tracks actual outcomes across sponsorship, speaking, and attendance activities. Users can discover relevant events, evaluate expected reach and lead quality, and create customized participation plans. During and after each event, the system captures engagement metrics, lead conversions, and cost data, then presents actionable insights through dashboards and reports. By linking event performance to business objectives, SPROXXY enables data‑driven decisions that maximize the value of conference investments.
Target Audience
Primary users are B2B marketing managers, sales enablement teams, and corporate event planners who need to evaluate and optimize conference and trade‑show participation.
Features
- Integrated event discovery engine with filters for industry, audience size, and historical performance metrics
- Predictive ROI modeling that estimates lead generation and revenue impact before registration
- Real‑time tracking of speaking slots, booth interactions, and attendee engagements
- Automated post‑event analytics that consolidate costs, leads, and conversion rates into visual dashboards
- Collaboration workspace for teams to assign responsibilities, share notes, and approve budgets
- Exportable reports and API hooks for syncing data with CRM and marketing automation tools