Sprig provides in-product surveys and concept usability tests to gather user feedback throughout the product development lifecycle. This approach enables product teams to make data-driven decisions, enhancing product design and user experience.
Funding
$87.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Product development teams often struggle to gather timely and relevant user feedback, leading to decisions based on assumptions rather than data. Traditional methods for collecting user insights are often slow, expensive, and disconnected from the actual product experience. This can result in products that miss the mark, requiring costly rework and delaying time to market.
Solution
Sprig offers a platform for in-product surveys and concept usability tests, enabling product teams to collect user feedback directly within the product experience. By embedding targeted surveys and usability tests, Sprig allows teams to gather real-time insights from users as they interact with the product. This approach facilitates data-driven decision-making throughout the product development lifecycle, leading to improved product design and enhanced user experience. The platform aims to provide a continuous feedback loop, ensuring that product development aligns with user needs and preferences.
Target Audience
Sprig is designed for product managers, UX researchers, and product development teams who want to gather continuous user feedback to inform product decisions.
Features
- In-product surveys triggered by specific user actions or events
- Concept usability testing to validate design ideas and prototypes
- Customizable survey templates and question types
- Real-time data analysis and reporting dashboards
- Integration with product analytics platforms
- Targeted user segmentation for personalized feedback collection