Spreadd is a decentralized AdTech platform that connects brands and creators through on-chain profiles and a campaign marketplace, enabling direct collaborations without intermediaries. By facilitating transparent content usage tracking and royalty payments, it enhances commercial mobility for creators while optimizing brand visibility and engagement.
Funding
$90K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional AdTech platforms often involve intermediaries, leading to increased costs and reduced transparency in content usage tracking and royalty payments for creators. This can hinder direct collaborations between brands and creators, limiting commercial mobility and engagement.
Solution
Spreadd is a decentralized AdTech platform designed to facilitate direct collaborations between brands and creators through on-chain profiles and a campaign marketplace, eliminating intermediaries. The platform enables transparent content usage tracking and royalty payments, enhancing commercial mobility for creators while optimizing brand visibility and engagement. By building an on-chain social graph of user activities and mapping it with a ProfileNFT, Spreadd provides creators with ownership and control over their content. Brands can leverage the campaign management tool to create marketing campaigns, invite creators, view live campaign performance, and manage payments automatically.
Target Audience
Spreadd targets brands looking to collaborate directly with creators for marketing campaigns and creators seeking to monetize their content and build direct relationships with brands.
Features
- On-chain profiles for creators to showcase their work and build transparency.
- Campaign marketplace for brands to connect with creators and launch marketing initiatives.
- Automated content usage tracking to ensure proper attribution and royalty distribution.
- Royalty payments facilitated through blockchain technology for secure and transparent transactions.
- Creator store functionality to curate products and enable shop-able content.
- Campaign management tools for brands to manage campaigns, invite creators, and track performance.
- Integration with Web2 and Web3 social media platforms.