Spott provides a drag‑and‑drop platform that transforms static images, videos, and ads into interactive modules following a four‑step workflow (inform, engage, collect, sell). Marketers can publish these experiences across web, social, and email, capture leads with built‑in forms, and drive direct purchases, while real‑time analytics help optimise engagement and conversion.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Static web assets such as images, videos, and ads often fail to capture visitor attention, resulting in short session durations, high bounce rates, and limited lead generation.
Solution
Spott converts these static assets into interactive experiences that guide visitors through a four‑step workflow: informing them with relevant data, engaging them through interactive elements, collecting contact information at the moment of inspiration, and enabling immediate purchase. By embedding interactivity directly into content, Spott makes each piece more relevant to individual visitors, extending session time and encouraging repeat visits. The platform also provides multi‑channel publishing so the same interactive content can be deployed across websites, social feeds, and email campaigns. Detailed performance metrics let marketers optimise engagement and conversion rates, while built‑in lead‑capture forms (e.g., test‑drive requests, pre‑reservations, gamified quizzes, coupons, newsletters, webinar sign‑ups) turn interest into qualified leads. Integrated e‑commerce tools allow visitors to purchase directly, boosting average order value by up to 19%.
Target Audience
Spott is aimed at marketers, advertisers, and e‑commerce brands that want to increase user engagement, capture more qualified leads, and improve conversion rates from their web‑based visual assets.
Features
- Drag‑and‑drop builder for turning images, videos, and ads into interactive modules
- Four‑step workflow (Inform, Engage, Collect, Sell) that structures visitor interaction
- Multi‑channel publishing to deploy interactive content on web, social, and email
- Real‑time analytics on engagement, session length, bounce rate, and conversion
- Built‑in lead‑capture forms supporting test drives, reservations, gamification, coupons, newsletters, and webinar sign‑ups
- Direct purchase integration that can increase average order value by up to 19%
- Personalised content delivery that adapts to each visitor’s relevance profile