Spot Runner provides an AI-enabled TV advertising platform that uses multi-modal contextual intelligence for precise media planning in CTV and OLV. The ContextPlanner tool analyzes ad creative and content to match ads with relevant opportunities across millions of ad avails on leading streaming networks. This process simplifies contextual targeting by generating and deploying private marketplace (PMP) deal IDs directly to the advertiser's DSP seat.
Funding
$51M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Effectively matching TV spots with relevant premium content remains a challenge for advertisers. Traditional methods lack the precision needed to optimize campaign performance, often resulting in wasted ad spend and missed opportunities for engagement. The complexity of video-level understanding and real-time analytics further complicates the process.
Solution
Spot Runner AI offers a multi-agent generative AI platform designed to enhance contextual video advertising. The platform leverages behavioral science and narrative transportation technology to improve ad targeting and production. By providing real-time insights and data-driven analytics, Spot Runner AI enables advertisers to optimize campaign performance and achieve unparalleled contextual targeting. The AI-enabled cloud analysis technology analyzes data from multiple sources to provide clients with actionable insights.
Target Audience
The primary customers are TV studios, global media businesses, and advertisers seeking to optimize their video advertising campaigns through advanced contextual targeting and real-time analytics.
Features
- Multi-agent AI platform for contextual video ad creation, production, targeting, and activation
- Behavioral science and narrative transportation technology for enhanced ad resonance
- AI-enabled cloud analytics for real-time campaign insights
- Video-level understanding for precise matching of TV spots with premium content
- Customizable applications tailored to the unique needs of TV studios and global media businesses