LUMOS Intelligence offers a unified customer intelligence platform that provides real-time insights into foot traffic and audience demographics across over 6,500 segments. This technology enables media buyers and suppliers to optimize campaign performance and measure ROI through precise attribution and automated reporting workflows.
Funding
$548.4K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many media buyers and suppliers lack real-time, granular insights into audience demographics and foot traffic patterns, hindering their ability to optimize campaign performance and accurately measure return on investment (ROI). Existing solutions often require manual processes and lack a unified view of customer intelligence across various segments.
Solution
LUMOS Intelligence offers a unified customer intelligence platform that provides real-time insights into audience demographics and foot traffic across more than 6,500 segments. The platform enables media buyers and suppliers to optimize campaign performance through precise attribution and automated reporting workflows. By providing access to real-time campaign, audience, and location intelligence, LUMOS empowers users to make data-driven decisions, improve media planning efficiency, and maximize the value of their advertising spend. The platform integrates with powerful APIs and SSP programmatic partners, offering flexibility and accessibility.
Target Audience
The primary users are media agencies, media owners, and brand marketers seeking to enhance media planning, accurately measure ROI, and gain comprehensive customer insights.
Features
- Foot traffic insights for any point of interest
- Audience segmentation across 6,500+ categories
- Immersive urban digital twin for exploring outdoor media
- Cross-channel marketing attribution
- Real-time campaign performance monitoring
- Automated campaign planning and reporting workflows
- API and SSP programmatic partner integrations
- Mobile OOH fleet tracking with streaming location data (Spark device)
- Real-time asset location tracking
- Zero-setup visuals and reporting