About Spot & Tango

This startup offers a direct-to-consumer pet health brand that provides fresh, nutritious dog food tailored to individual pets based on their weight, activity level, and lifestyle. Developed by leading animal nutritionists, the service ensures healthy meals are delivered in eco-friendly packaging, making quality pet nutrition accessible to all dog owners.

```xml <problem> Many dog owners struggle to provide their pets with optimal nutrition due to the challenges of preparing balanced meals and the prevalence of low-quality ingredients in commercial pet foods. Traditional kibble often contains fillers, additives, and meat meals, while fresh food options can be inconvenient to source, prepare, and store. </problem> <solution> Spot & Tango offers customized dog food plans featuring fresh, human-grade ingredients delivered directly to the customer's door. The company's algorithm creates personalized meal plans based on a dog's specific profile, including age, weight, breed, and activity level. Spot & Tango provides both fresh, ready-to-serve meals and UnKibble, a fresh dry food option that combines the benefits of fresh ingredients with the convenience of dry food, eliminating the need for refrigeration. All recipes are formulated by veterinary nutritionists to meet AAFCO standards, ensuring complete and balanced nutrition for all life stages. </solution> <features> - Personalized meal plans based on a proprietary algorithm that considers individual dog characteristics - Two food formats: Fresh, cooked in small batches, and UnKibble, a fresh dry food made with whole ingredients - Recipes formulated by veterinary nutritionists to meet AAFCO standards for all life stages - Use of 100% human-grade ingredients sourced from trusted suppliers - No artificial additives, preservatives, or fillers - Convenient delivery service to the contiguous U.S. states - Flexible subscription model allowing customers to pause or modify orders - Custom scoop included for precise portioning </features> <target_audience> Spot & Tango targets dog owners who prioritize high-quality, nutritious food for their pets and seek a convenient, personalized feeding solution. </target_audience> <revenue_model> The company generates revenue through subscription-based sales of customized dog food plans, with pricing varying based on the dog's individual needs and the chosen meal plan. UnKibble plans start at $1/day, and Fresh plans start at $2/day. </revenue_model> ```

What does Spot & Tango do?

Where is Spot & Tango located?

Spot & Tango is based in Bedford, United Kingdom.

When was Spot & Tango founded?

Spot & Tango was founded in 2015.

How much funding has Spot & Tango raised?

Spot & Tango has raised 78720000.

Location

Bedford, United Kingdom

Founded

2015

Funding

78720000

Employees

68 employees

Major Investors

Valor Equity Partners

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Spot & Tango

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Executive Summary

spotandtango.com 7K+

Crunchbase

Founded 2015 – Bedford, United Kingdom

Funding

Estimated Funding

$50M+

Major Investors

Valor Equity Partners

Team (50+)

No team information available.

Company Description

Problem

Many dog owners struggle to provide their pets with optimal nutrition due to the challenges of preparing balanced meals and the prevalence of low-quality ingredients in commercial pet foods. Traditional kibble often contains fillers, additives, and meat meals, while fresh food options can be inconvenient to source, prepare, and store.

Solution

Spot & Tango offers customized dog food plans featuring fresh, human-grade ingredients delivered directly to the customer's door. The company's algorithm creates personalized meal plans based on a dog's specific profile, including age, weight, breed, and activity level. Spot & Tango provides both fresh, ready-to-serve meals and UnKibble, a fresh dry food option that combines the benefits of fresh ingredients with the convenience of dry food, eliminating the need for refrigeration. All recipes are formulated by veterinary nutritionists to meet AAFCO standards, ensuring complete and balanced nutrition for all life stages.

Features

Personalized meal plans based on a proprietary algorithm that considers individual dog characteristics

Two food formats: Fresh, cooked in small batches, and UnKibble, a fresh dry food made with whole ingredients

Recipes formulated by veterinary nutritionists to meet AAFCO standards for all life stages

Use of 100% human-grade ingredients sourced from trusted suppliers

No artificial additives, preservatives, or fillers

Convenient delivery service to the contiguous U.S. states

Flexible subscription model allowing customers to pause or modify orders

Custom scoop included for precise portioning

Target Audience

Spot & Tango targets dog owners who prioritize high-quality, nutritious food for their pets and seek a convenient, personalized feeding solution.

Revenue Model

The company generates revenue through subscription-based sales of customized dog food plans, with pricing varying based on the dog's individual needs and the chosen meal plan. UnKibble plans start at $1/day, and Fresh plans start at $2/day.