Sportway provides AI‑automated end‑to‑end video production, data services, and media‑rights acquisition for live sports, focusing on lower‑tier leagues and youth divisions. Their platform can be installed at any venue to stream live and on‑demand matches, currently handling millions of games across football, ice hockey, floorball, basketball, handball, and volleyball in multiple European countries. This enables organizations to make every sport accessible to fans anytime, anywhere.
Funding
Funding not disclosed
Founders
Product
Problem
Lower-tier leagues, youth sports, and smaller clubs often lack the resources to produce professional-quality live video, data, and media rights content, resulting in limited visibility for athletes, fans, and sponsors. Traditional production requires expensive equipment, skilled crews, and complex logistics, which are impractical for many community venues.
Solution
Sportway provides an AI‑automated end‑to‑end video production platform that captures, processes, and streams live sporting events without human operators. Fixed installations equipped with AI-driven cameras and analytics record matches, generate real‑time data feeds, and deliver on‑demand video through a customizable web‑TV interface. The system supports a wide range of sports and can be deployed at any venue, enabling federations, leagues, and clubs to broadcast games, monetize media rights, and engage fans directly from their homes. Integrated tools such as a studio app, low‑latency feed for betting, and a situation‑room module for player safety further extend the platform’s functionality.
Target Audience
Primary customers are sports federations, leagues, clubs, and promoters of lower‑tier and youth competitions seeking affordable, automated broadcast and data solutions.
Features
- AI‑powered camera rigs that automatically track action, handle framing, and produce broadcast‑grade video without a crew
- Real‑time data capture and analytics for match statistics, live feeds, and betting integration
- Fully customizable web‑TV platform (Playsite) for on‑demand streaming and fan engagement
- Mobile Studio App allowing operators to manage productions from a handheld device
- Low‑latency streaming feed optimized for betting and live‑bet markets
- Situation Room dashboard for monitoring player safety and incident reporting
- Scalable deployment across multiple sports, including football, ice hockey, floorball, basketball, handball, and volleyball