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The Playbook

The Playbook is a HIPAA-compliant mental health and performance platform that quantifies athlete stress, well-being, and resilience through gamified assessments, producing an overall score similar to a batting average. The iOS app provides daily tracking and practical psychological tools for individual athletes, while a web-based admin dashboard gives coaches, medical personnel, and mental health providers a team-wide mental health overview with immediate-attention alerts. The platform is a trusted resource for league headquarters including the NBA, NCAA, NFLPA, NWSL, WNBA, and U.S. Air Force Special Ops.

Traction 6/10
Atlanta, United States · HQ
Founded 201810200+ followers
  • Sports Technology
  • Healthcare Technology
  • Digital Health
  • Wellness & Fitness Technology
  • Software Only
  • Data & Analytics
Updated 7 days ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Traditional athletic performance solutions focus heavily on improving skill development and physical health without recognizing the impact of mental health and overall well-being on performance. This gap leaves athletes without data-driven insights into psychological factors like stress, resilience, and emotional state, limiting their ability to optimize performance and increasing risk of unaddressed mental health crises.

Solution

The Playbook provides a human-centered mental health and performance technology platform that measures stress, well-being, and bounce back, also known as resilience, offering athletes data-driven insights to improve performance while giving teams increased competitive advantages. The HIPAA-compliant iOS app quantifies mental health status through gamified assessments, producing an overall score similar to a batting average, and tracks these metrics over time with practical psychological tools and strategies. Daily tracking enables real-time trend analysis, designed to support proactive interventions rather than reactive crisis responses. On the organizational side, administrators—including mental health providers, medical personnel, athletic administrators, and coaches—access a web-based dashboard that provides a team-wide mental health overview, individual athlete profiles, and HIPAA-compliant notifications when an athlete requires immediate attention. The platform defines peak performance as the harmonious function of experiences, abilities, decisions, and skills, factoring physical health, mental agility, skill development, and social support into measurable metrics.

Target Audience

Primary customers are individual athletes seeking to improve performance through mental health tracking, along with sports organizations, league headquarters, and uniformed service divisions such as the NBA, NCAA, NFLPA, NWSL, WNBA, and U.S. Air Force Special Ops that require team-wide mental health oversight and analytics.

Features

  • Gamified mental health assessments that produce an overall score quantifying stress, well-being, and resilience, analogous to a batting average
  • Longitudinal daily tracking with real-time trend analysis to enable proactive intervention and early identification of declining mental health
  • HIPAA-compliant architecture ensuring protected health information remains secure across both athlete and administrator interfaces
  • Admin dashboard with team-wide performance overview, individual athlete analytics, and the Red Zone Action Plan for immediate attention alerts
  • Web-based administrative tools designed for mental health providers, medical personnel, athletic administrators, and coaches to monitor athletes and receive notifications
  • Holistic peak performance model integrating six factors: physical health, mental health, overall well-being, mental agility, skill development, and social support
  • Android application availability announced with iOS currently available for individual users
This profile is AI-generated and may contain inaccuracies.