SportsBiz

SPORTSBIZ offers DeepSport Solutions, a software platform that utilizes AI and advanced analytics to help brands identify optimal sports assets and measure the effectiveness of their sponsorship investments. By addressing the issue of brands misallocating 50% of their sponsorship budgets due to a lack of empirical valuation methods, SportsBiz enables clients to enhance their marketing strategies and maximize returns on investment.

Traction 10/10

Ireland · HQ

Founded 2024343K+ followers

Advertising Technology
Artificial Intelligence
Data & Analytics
Software Only
Sports Technology

Updated 6 months ago

Funding

Funding rounds are not available yet.

Founders

4 founders

Joe Gamalinda

Charles Boyle

Global Data, Analytics & AI Transformation Leader

Quentin Cotillard

Chief Creative Officer

Martin Eggenberger

Global Technology Executive, Innovator, Researcher and Champion of Change

Product

Problem

Brands often misallocate a significant portion of their sports sponsorship budgets due to a lack of empirical methods for quantifying sponsorship value and an over-reliance on guidance from rights owners and agencies. This results in inefficient marketing strategies and suboptimal returns on investment.

Solution

SportsBiz offers DeepSport Solutions, an AI-powered software platform designed to help brands identify optimal sports assets and measure the effectiveness of their sponsorship investments. The platform provides end-to-end analytic solutions, including descriptive, predictive, and prescriptive analytics, covering over 8,000 professional and collegiate sports entities. By leveraging AI and advanced analytics, SportsBiz empowers brands to discover and target the best sports assets, design and execute superior marketing strategies, and measure the value generated by their investments. This enables data-driven decision-making and maximizes the return on sports marketing and sponsorship investments.

Target Audience

The primary customers are brands across various industries that invest in sports marketing and sponsorships, seeking to optimize their strategies and maximize returns.

Features

AI-driven platform for identifying optimal sports assets across athletes, teams, leagues, associations, venues, and events
Descriptive analytics providing insights into past sponsorship performance
Predictive analytics forecasting the potential value of future sponsorship opportunities
Prescriptive analytics recommending optimal marketing strategies based on data-driven insights
End-to-end analytic solutions covering over 8,000 professional and collegiate sports entities