SponsorUnited offers an AI‑enhanced intelligence platform that aggregates the world’s largest sponsorship dataset—including $45 B in deal transactions, audience demographics, and creative assets—into a searchable, real‑time network. Users can instantly surface insights, evaluate proposals with benchmarked pricing and negotiation guides, and access a comprehensive library of activation examples to create data‑backed pitches and close deals faster.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Companies and rights holders lack a centralized, data-driven source to discover, evaluate, and price sponsorship opportunities, leading to time‑consuming manual research, opaque pricing, and suboptimal partnership decisions.
Solution
SponsorUnited provides an AI‑enhanced intelligence platform that aggregates the world’s largest sponsorship dataset—including $45 B in deal transactions, audience demographics, and creative assets—into a searchable, real‑time network. Users can surface insights instantly via an AI‑powered analyst, evaluate proposals with benchmarked pricing and negotiation guides, and access unified audience profiles to assess fit. The platform also offers a comprehensive library of activation examples and competitive research tools, enabling data‑backed pitches and faster deal closure. Built on enterprise‑grade security and compliance, SponsorUnited delivers a unified interface for brands, agencies, media companies, and rights holders to make informed sponsorship decisions with speed and confidence.
Target Audience
Primary customers are brand marketing teams, rights‑holder sales groups, agencies, and media companies that need accurate sponsorship intelligence to identify partners, price deals, and craft data‑backed proposals.
Features
- AI‑driven analyst that answers sponsorship queries and surfaces insights without manual data digging
- Proposal Evaluator tool that benchmarks assets, pricing, and competitive landscape and provides negotiation guidance
- Unified audience profiles combining sponsorship details with demographic data such as age, income, and location
- Extensive library of activation assets and creative examples for competitive research and pitch support
- Real‑time intelligence network capturing deal‑by‑deal activity from 10 K venues, 500 K media devices, and 100 M individual profiles
- Integrated pricing transparency (SPND) with benchmarks across categories, markets, assets, and entitlements
- Secure, SOC 2 Type II certified and GDPR‑compliant platform ensuring data privacy and integrity