Sponsivity is a peer‑to‑peer fundraising platform that gamifies charitable challenges, allowing participants to set race targets, rewards, and wagers to boost donations. By turning sponsorship into a competitive game, users can raise up to 30% more for their causes, while sponsors can issue challenges and track progress in real time. The service supports both in‑person events and virtual races, expanding reach through social sharing and challenge chains.
Funding
Funding not disclosed
Founders
Product
Problem
Fundraisers often struggle to motivate donors and sustain engagement, leading to lower donation totals and a reliance on repetitive, guilt‑inducing asks. Traditional peer‑to‑peer platforms lack interactive elements that connect fundraising goals with participants' personal challenges.
Solution
Sponsivity addresses this gap by turning charitable fundraising into a gamified challenge system. Participants set specific race or activity targets and can add rewards, wagers, or time‑based goals that sponsors can accept as competitive challenges. The platform tracks progress toward both the personal goal and the fundraising target, allowing sponsors to contribute standard donations or issue challenges that increase the stakes. By linking donations directly to personal achievements and enabling a chain of challenges among friends and colleagues, Sponsivity encourages higher engagement and can boost total contributions by up to 30%.
Target Audience
Primary users are individual fundraisers participating in races, marathons, or virtual fitness events, and the sponsors—friends, family, or colleagues—who support them through competitive or reward‑based donations.
Features
- Ability to create custom challenges with defined distance, time, or milestone targets
- Options for participants to attach rewards or wagers that unlock additional donor contributions
- Sponsor‑driven competitive challenges that can be accepted or declined, adding a gamified element
- Challenge Chain feature that lets users propagate challenges through their network to expand reach
- Real‑time progress tracking and notifications to keep participants and sponsors engaged
- Integration of social sharing tools to promote challenges across personal networks