Splio provides a SaaS CRM platform that consolidates first‑party customer data into a unified CDP and enables AI‑driven segmentation and real‑time omnichannel campaign automation across email, SMS, push, and social ads. The solution also includes a configurable loyalty engine with mobile‑wallet cards and integrates with POS, e‑commerce, and ad networks for continuous data flow and performance analytics.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RCFounders
Product
Problem
Retail and e‑commerce operators often store first‑party customer data in siloed systems—POS, CMS, web analytics, and loyalty tools—making it hard to build a unified view of each shopper. This fragmentation limits the ability to deliver timely, personalized omnichannel campaigns and hampers measurement of marketing ROI. Consequently, brands struggle to retain customers and grow average order value.
Solution
Splio offers a SaaS CRM marketing platform that aggregates all first‑party signals into a single customer data platform (CDP) and exposes them through a unified activation layer. Predictive AI models generate real‑time segments and recommend next‑best actions, enabling automated, cross‑channel journeys that span email, SMS, push, social ads, and in‑store messaging. The platform also includes a configurable loyalty engine with digital‑wallet cards, allowing brands to design tiered reward programs without separate software. Integrated connectors to POS, e‑commerce CMS, and major ad networks ensure data flows continuously, while built‑in dashboards provide actionable performance metrics for rapid optimization. By centralizing data, automating activation, and leveraging AI‑driven insights, Splio helps retailers turn every interaction into a measurable revenue opportunity.
Target Audience
The primary customers are retail chains and direct‑to‑consumer e‑commerce brands that need a single platform to unify customer data, automate omnichannel marketing, and run loyalty programs at scale. Marketing managers, CRM specialists, and growth teams are the main users of the solution.
Features
- Unified CDP that ingests transaction, browsing, review, and POS data in real time via native APIs and pre‑built connectors
- Predictive AI segmentation and next‑best‑action scoring using machine‑learning models trained on first‑party signals
- Drag‑and‑drop marketing automation studio for multi‑step, omnichannel journey orchestration (email, SMS, push, social retargeting)
- Loyalty program module with configurable tiers, points rules, and mobile‑wallet card issuance (Apple/Google Wallet)
- RFM‑based dynamic audience builder with look‑alike audience export to Meta, Google, TikTok, and Snapchat
- Real‑time analytics dashboard with KPI tracking, funnel visualization, and AI‑generated performance insights
- Extensible ecosystem of over 100 certified integrations (POS, CMS, ERP, ad platforms) and open REST/GraphQL APIs for custom extensions