Spiral is a personalized banking platform that enables financial institutions to enhance customer engagement and increase deposits by allowing account holders to save effortlessly and support local charities through everyday transactions. By integrating features like round-up savings and donation matching, Spiral helps banks and credit unions attract younger demographics and boost account holder loyalty.
Funding
$46.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many financial institutions struggle to attract younger demographics and increase customer engagement in a market dominated by larger banks. Traditional banking methods often lack personalized experiences and fail to connect with customers on a deeper level, leading to lower account holder loyalty and deposit growth.
Solution
Spiral provides a personalized banking platform that enables financial institutions to enhance customer engagement, grow deposits, and attract new account holders through financial wellness and community impact. The platform integrates features like round-up savings and donation matching, allowing account holders to effortlessly save and support local charities through everyday transactions. By offering personalized experiences and fostering a sense of community, Spiral helps banks and credit unions differentiate themselves, increase customer loyalty, and drive deposit growth. The platform empowers account holders to easily save for their dreams and support charitable causes, creating a more meaningful and engaging banking experience.
Target Audience
Spiral's primary customers are banks, credit unions, and other financial institutions looking to attract younger demographics, increase customer engagement, and grow deposits.
Features
- Round-up savings feature that allows account holders to automatically save with every purchase.
- Donation matching capabilities that enable financial institutions to match customer donations to local charities.
- Digital fundraising campaigns to support community initiatives.
- Digital impact center providing updates about the institution's community impact.
- Personalized banking experiences tailored to individual customer needs and preferences.
- Ready-to-go content and cause marketing tools to attract younger demographics.
- Seamless integration with existing banking systems for quick and easy implementation.