Spindl provides an on-chain growth platform that integrates attribution, analytics, and audience targeting for Web3 applications, enabling businesses to track user behavior from initial engagement to on-chain actions. By offering customizable dashboards and referral systems, Spindl helps companies identify user sources and reward contributors, enhancing user acquisition and retention strategies.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CODFounders
Product
Problem
Web3 applications struggle to understand user behavior across both on-chain and off-chain activities, hindering effective user acquisition, engagement, and retention strategies. Existing analytics solutions often lack the ability to track user journeys from initial marketing touchpoints to on-chain conversions, making it difficult to attribute value and optimize growth initiatives.
Solution
Spindl offers an on-chain growth platform that unifies attribution, analytics, and audience targeting for Web3 applications. The platform enables businesses to track user behavior from initial engagement on Web2 platforms to subsequent on-chain actions within the dApp. Spindl provides customizable dashboards and chart-building tools, allowing companies to visualize user journeys and identify key conversion funnels. Its referral system facilitates incentivized user acquisition by enabling businesses to reward contributors, KOLs, and community members for bringing in new users. Audience segmentation based on both on-chain and off-chain activities allows for targeted marketing and personalized user experiences.
Target Audience
Spindl primarily targets Web3 product teams, including DeFi, NFT, and gaming dApp developers, who need comprehensive analytics and attribution to optimize user acquisition and engagement.
Features
- Customizable dashboards for visualizing user behavior and key metrics
- ChartBuilder tool for creating custom reports and analyses
- Referral system for incentivizing user acquisition and rewarding contributors
- Audience segmentation based on on-chain and off-chain activities
- Attribution tracking from Web2 marketing channels to on-chain conversions
- Integration with various blockchain networks via a simple SDK
- Support for tracking a wide range of on-chain events, including NFT purchases and token staking