Spinaker is an operations console for LinkedIn Ads power users, enabling bulk edits, reusable targeting presets, and full audit trails across multiple ad accounts. Built for agencies and in-house teams, it stages changes for review before publishing, ensuring nothing goes live by accident. The platform integrates via LinkedIn's Marketing API and supports keyboard shortcuts for rapid campaign management.
Funding
Funding not disclosed
Founders
Product
Problem
LinkedIn's native Campaign Manager is not designed for power users, making bulk changes across dozens of campaigns tedious and error-prone. Reusing audiences requires manual rebuilding, and team collaboration often leads to accidental overwrites or unreviewed changes going live.
Solution
Spinaker provides an operations console that streamlines LinkedIn Ads management for agencies and in-house teams. It enables bulk editing of bids, budgets, statuses, and targeting across hundreds of campaigns in seconds, with every change attributed, timestamped, and recorded with before/after values. Users can stage changes, review diffs, and publish on their terms, ensuring nothing goes live by accident. The platform also supports reusable targeting presets, allowing teams to define an audience once and apply it across ad sets, with full visibility into affected campaigns before publishing.
Target Audience
Primary customers are agencies and in-house marketing teams that manage multiple LinkedIn ad accounts at scale and need efficient, controlled campaign operations.
Features
- Bulk edit campaigns, ad sets, and ads with checkboxes or keyboard shortcuts
- Full audit trail with attributed, timestamped changes and before/after values
- Stage-and-review workflow to prevent accidental publishes
- Reusable targeting presets for job titles, seniorities, or company sizes
- Instant switching between multiple LinkedIn ad accounts in one console
- Information-dense tables with sorting, filtering, and grouping
- Integration via LinkedIn Marketing API with Google OAuth authentication