Spectiv Labs develops tools and services to advance the 8112 digital coupon standard ecosystem. They offer CouponLink, an identity standard using Decentralized Identifiers (DID) and Verifiable Credentials (VC) to secure coupon issuance and usage tracking. The company also provides Gitsy, a digital coupon wallet and discovery platform for consumers and a campaign management tool for businesses.
Funding
Funding not disclosed
Founders
Product
Problem
The digital coupon industry faces challenges with fraud, inefficient tracking, and a fragmented user experience, making it difficult for consumers to manage and redeem coupons effectively and for businesses to prevent unauthorized usage. Existing systems lack a unified identity layer, leading to security vulnerabilities and hindering the seamless integration of digital coupons across different platforms.
Solution
Spectiv Labs offers a blockchain-based solution, comprising the Gitsy wallet and CouponLink, designed to streamline the digital coupon experience while enhancing security and fraud prevention. The Gitsy wallet serves as a centralized hub for users to store, manage, and redeem digital coupons from various retailers, while also storing digital receipts. CouponLink employs Decentralized Identifiers (DID) and Verifiable Credentials (VC) to establish a secure identity standard, ensuring that only authorized users can redeem coupons. This system enables businesses to track coupon usage effectively, prevent fraud, and build a safer, more expandable digital coupon ecosystem.
Target Audience
The primary target audience includes consumers seeking a convenient and secure way to manage digital coupons, as well as businesses aiming to reduce fraud and improve coupon distribution and tracking.
Features
- Universal digital coupon wallet for storing and managing coupons.
- Digital receipt storage directly from retailers.
- Decentralized identity solution utilizing Decentralized Identifiers (DID) and Verifiable Credentials (VC).
- Secure coupon redemption tied to user identity.
- Fraud prevention mechanisms for businesses.
- Mobile app availability on both iOS and Android platforms.
- Coupon scanning capability for easy addition to the Gitsy wallet.