Specify is a design token management platform that centralizes and automates the synchronization of design assets from tools like Figma and JSON files, ensuring consistency across digital products. By streamlining the workflow between design and development teams, Specify reduces manual errors and accelerates the implementation of design changes.
Funding
$9.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many companies, especially startups and those scaling rapidly, struggle to maintain a consistent design language across all their digital products due to siloed design and development workflows. This inconsistency leads to increased manual effort, higher error rates, and longer implementation times for design changes.
Solution
Specify offers a design token management platform that centralizes design assets and automates their synchronization across various tools and platforms. It enables designers to sync design tokens from sources like Figma, JSON files, and Tokens Studio into a unified repository. Developers can then seamlessly integrate these tokens into their platforms, ensuring a consistent design language across all digital products. Specify adapts to specific design and development processes, facilitating collaboration and reducing errors.
Target Audience
Specify targets product teams, design system designers, and front-end developers who need to manage and distribute design tokens efficiently across multiple platforms and products.
Features
- Centralized repository for design tokens from Figma Styles, Figma Variables, Tokens Studio, and JSON files
- Support for over 50 token types, including colors, text styles, shadows, dimensions, bitmaps, vectors, and font files
- Automated synchronization, conversion, and optimization of design tokens and vectors
- Open-source parsers to generate design tokens and assets matching company standards
- Integrations with Figma, GitHub, Notion, Raycast, and other tools via REST API and CLI
- Customizable outputs for CSS, Tailwind, React, React Native, Flutter, and Style Dictionary
- GitHub integration for automated pull requests