Special offers a digital gift card platform that allows users to purchase and manage gift cards for thousands of brands across Australia, which can be easily added to smartphone wallets for both online and in-store use. The service addresses the inconvenience of lost physical gift cards by providing a long-expiry, fee-free digital alternative that can be scheduled for timely delivery.
Funding
Funding not disclosed
Founders
Product
Problem
Physical gift cards are easily lost or forgotten, leading to unused balances and a frustrating experience for both the giver and receiver. Managing multiple gift cards from different retailers can also be cumbersome, requiring users to keep track of various cards and their respective balances.
Solution
Special provides a digital gift card platform that allows users to purchase, send, and manage gift cards for a wide range of Australian brands. These digital gift cards are designed to be a convenient alternative to physical cards, addressing issues such as loss, expiration tracking, and ease of use. Users can add the gift cards to their smartphone wallets for both online and in-store purchases, eliminating the need to carry physical cards. The platform also allows users to schedule gift card delivery, ensuring timely and thoughtful gifting.
Target Audience
The primary target audience includes individuals looking for convenient and personalized gifting options, as well as consumers who want to easily manage and use gift cards from various retailers.
Features
- Digital gift cards for thousands of Australian brands
- Integration with smartphone wallets (Apple Pay and Google Pay) for easy access and use
- Scheduled delivery feature for timely gifting
- Long expiry periods and no fees associated with the gift cards
- Centralized management of multiple gift cards within the Special Gift Card app
- Category cards that can be spent at brands across Australia
- Brand cards that can be spent at a specific brand