Traditional customer segmentation relies on surveys and demographic data, which often fail to capture the nuances of consumer behavior and preferences. This can lead to ineffective marketing campaigns, poor location decisions, and wasted resources. Businesses need more accurate and behaviorally-relevant insights to effectively target their desired audiences.

Spatial.ai provides a behavioral segmentation platform that leverages anonymized location data, social media activity, and credit card transaction data to classify consumers based on their real-world behaviors and interests. The platform's PersonaLive dataset organizes every U.S. household into distinct behavioral segments, enabling businesses to understand their customers beyond traditional demographics. By analyzing consumer spend, brand preferences, and social signals, Spatial.ai helps businesses identify high-potential audiences, personalize marketing campaigns, and optimize site selection. The platform offers tools to append segments to customer data, analyze market share, and activate targeted campaigns across various channels.

PersonaLive Dataset: Classifies U.S. households into 80 behavioral segments based on social, mobile, and web behaviors.

Customer Segmentation: Identifies top customer segments by analyzing CRM data or store visitor data.

Market Analysis: Compares brand performance against competitors and analyzes consumer spend across different brands.

Multi-Channel Targeting: Exports customer segments for targeted advertising on Meta, TikTok, Google, and other platforms.

Segment Portraits: Provides detailed profiles of each segment to guide ad imagery and messaging.

Origins Enrichment: Discovers how cultural heritage shapes consumer behavior.

Proximity Dataset: Scores neighborhoods by the social interests and behaviors occurring there.

FollowGraph Dataset: Quantifies consumer interest in brands, influencers, and media at a geographic level.

The primary target audience includes retail marketers, commercial real estate firms, and marketing agencies seeking to improve customer targeting, optimize site selection, and enhance marketing strategies with behaviorally-driven insights.