Sparx Technology provides a cloud‑based platform that embeds brand sponsorships, loyalty programs, live auctions, and an NFT marketplace directly into livestreams and virtual events.
Funding
$1.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Event organizers and brands struggle to monetize live experiences beyond ticket sales, often lacking real-time audience insights, integrated sponsorship mechanisms, and seamless transactional capabilities for digital and physical goods.
Solution
Sparx Technology offers a cloud-based event platform that embeds client and brand sponsorships directly into livestreams and virtual experiences, creating additional revenue streams. The platform captures 100% of engagement data in real time, enabling organizers to analyze audience behavior and tailor interactions. Built-in loyalty tools reward participation, while live auction and direct sales features allow viewers to purchase physical products or digital assets without leaving the stream. A fully integrated NFT marketplace supports minting, buying, and selling of NFTs tied to the event. Custom branding options ensure each experience reflects the organizer’s identity, enhancing credibility and impact.
Target Audience
Primary customers are event producers, livestream broadcasters, and brands seeking to monetize virtual experiences through sponsorships, commerce, and NFT-driven engagement.
Features
- Real-time audience analytics dashboard providing complete engagement metrics
- Sponsorship integration tools that embed brand placements and revenue-sharing models into live streams
- Loyalty program engine that issues rewards for viewer actions and content interaction
- Transactional modules for live auctions, direct sales, and on-demand purchases of physical and digital goods
- Integrated NFT marketplace supporting minting, secondary sales, and royalty distribution
- Theme Builder for full visual customization of event interfaces and branding elements
- Gamification and interactive features to boost viewer participation across multiple screens