SparkLayer digitizes wholesale operations by providing a B2B eCommerce platform that integrates with existing websites. It enables businesses to offer self-service ordering portals, dynamic pricing, and streamlined order management for their B2B customers and sales teams.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle with inefficient wholesale operations, relying on manual processes that lead to errors and a fragmented customer experience. This hinders scalability and limits the ability to provide tailored pricing and self-service options for B2B clients.
Solution
SparkLayer provides a B2B eCommerce platform that integrates with existing websites to digitize wholesale operations. It enables businesses to offer a self-service ordering portal, dynamic pricing structures, and streamlined order management for their B2B customers and internal sales teams. By automating manual tasks, the platform reduces operational overhead and enhances the overall B2B customer journey. The solution is designed for rapid deployment, allowing businesses to establish a robust B2B channel quickly.
Target Audience
The platform targets businesses operating in wholesale or B2B sales, including manufacturers, distributors, and brands looking to enhance their online ordering capabilities for trade customers.
Features
- Frontend widgets for seamless integration into existing eCommerce websites, maintaining brand consistency.
- Dynamic pricing engine supporting customer-specific price lists, volume discounts, and tiered pricing structures.
- Self-service portal for B2B customers to place and manage orders, view order history, and track shipments.
- Sales Agent functionality enabling internal teams to place orders on behalf of clients, improving sales efficiency.
- Quoting engine for managing quote requests, negotiations, and conversions to orders within the platform.
- B2B payment options including net terms, credit limits, and account balances.
- Order management tools with features like backorders, pre-orders, and custom order data fields.
- Analytics dashboard providing insights into B2B customer behavior, sales performance, and product trends.
- Integrations with major eCommerce platforms (Shopify, BigCommerce, Wix, WooCommerce) and backend systems via API.