Spacely operates a private marketplace designed to simplify the transacting of premium offline media inventory. The platform connects advertisers directly to publishers' inventory across numerous countries, enabling easy management of multi-title campaigns. For media partners, the service expands revenue reach by matching them with relevant buyers and providing real-time market data insights.
Funding
Funding not disclosed
Founders
Product
Problem
The process of buying and selling offline media, such as print and out-of-home (OOH) advertising, is often inefficient, involving manual spreadsheets, disparate communication channels, and time-consuming planning. This can lead to wasted time, missed opportunities, and difficulties in optimizing media plans.
Solution
Spacely is a two-sided marketplace designed to streamline the buying and selling of offline media. The platform connects advertisers with media owners, providing tools to aggregate media planning, discover new inventory, and manage communications in one location. By automating outreach and follow-up, Spacely aims to reduce the manual effort involved in media transactions, allowing users to focus on optimizing their campaigns and building stronger partnerships. The platform facilitates the discovery of relevant media options based on specific goals and keywords, enhancing the efficiency of media planning and execution.
Target Audience
Spacely targets agencies and brands looking to buy offline media, as well as print publications and OOH media owners seeking to sell advertising space.
Features
- Centralized platform for building and managing OOH and print media plans.
- Discovery tools to identify new inventory based on campaign goals and keywords.
- Integrated communication system to streamline correspondence between buyers and sellers.
- Automated outreach and follow-up features to improve sales team productivity.
- Audience insights to provide media owners with information on potential buyers.
- Tools for media owners to showcase their offerings to agencies and brands.