Soyy
Soyy operates a peer-to-peer resale marketplace for contemporary womenswear and accessories, enabling customers to buy and sell pre-owned items from participating brands. The platform handles listings, Stripe payment processing, and buyer protection, with proceeds split 80% to the seller, 10% to Soyy, and 10% to the brand. Sellers can opt for a voucher payout worth 112.5% of cash value, redeemable at the brand's store.
- Commerce & Shopping
- Fashion Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
In the fashion industry, products typically lose value after their initial sale, and consumers have limited options to resell items from contemporary brands in a trusted, integrated way. Brands lack a structured channel to participate in and benefit from the resale of their own products, while sellers face fragmented or insecure resale platforms.
Solution
Soyy provides a peer-to-peer resale marketplace focused on womenswear and accessories, allowing customers to shop and sell pre-owned items from participating contemporary brands. The platform handles listings, payment processing through Stripe, and offers a buyer protection framework, with shipping domestic only. Sellers can list items, and proceeds are split three ways: seller receives 80%, Soyy retains 10% as a platform fee, and the brand earns 10% as commission. Soyy also enables sellers to choose a voucher payout worth 112.5% of the cash value, redeemable at the brand's store, creating a circular economy. For brands, Soyy offers an app that connects their own online store, such as Shopify, to sync resale listings and vouchers.
Target Audience
Primary users are Thai consumers who want to buy and sell pre-owned womenswear from contemporary brands, as well as fashion brands seeking to participate in resale and earn commission on their products' secondary market transactions.
Features
- Category range includes clothing, leather goods, shoes, and silk-based apparel from brands like Aessen, Pudee, LUNNÉ, and LOM
- Optional authentication step where sellers ship items to Soyy for verification before delivery to the buyer
- Voucher payout system offering 112.5% of cash value, redeemable at participating brand stores with single-use redemption
- Buyer protection window covering 48 hours after delivery before seller payout is released
- Dispute resolution process enabling buyers to request refunds and sellers to offer discounts or accept returns
- Brand partner app integrating with Shopify for synchronization of product data, orders, and vouchers
- Manual review of first listing per seller, with automatic approval for subsequent listings