Rocoto
ShutdownRocoto is an AI-powered order-processing platform that automatically reads incoming orders from WhatsApp, voice notes, photos, and email, then converts them into structured delivery notes using the business's own product catalog, pricing, and purchase history. The platform resolves colloquial product names and variants, runs six validation checks per order, and exports directly to Excel, Sage, or via API, saving food-service suppliers roughly 10 hours per week. It now also offers business-growth tools that set goals, run experiments, and provide weekly evidence-based reports.
- Food Technology
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Food-service suppliers and distributors receive a high volume of orders through informal channels like WhatsApp messages, voice notes, photos, and email, which must be manually transcribed into their order management systems. This manual process is time-consuming, error-prone, and scales poorly, consuming roughly 10 hours per week for a typical provider and delaying order processing.
Solution
Rocoto is an AI-powered order-processing platform that automatically reads incoming orders from WhatsApp, voice notes, photos, and email, then converts them into structured delivery notes (albaranes) using the business's own product catalog, pricing, and customer purchase history. The system interprets colloquial product names and variants—such as "la paleta" or "el york del bueno"—and maps them to the correct catalog items, including options like "entera," "sin cabeza," or "de pincho." Each order passes through six validation checks before being finalized, and any order with uncertainties is flagged and surfaced to the team with the specific reason for review. The final output is exported directly to Excel, Sage, or via API, ensuring the team works in the tools they already know. The platform has also expanded to help businesses set growth goals, run controlled experiments (e.g., reordering slots, swapping slow lines, timing offers), and receive weekly performance reports with sales, margin, and demographic insights.
Target Audience
Primary customers are food-service suppliers, wholesalers, and distributors in the hospitality sector that receive orders via WhatsApp, voice notes, photos, or email and need to streamline their order-to-delivery workflow.
Features
- Multi-channel order ingestion from WhatsApp, voice notes, photos, and email into a single unified inbox
- Natural language processing that resolves colloquial product names and abbreviations to the correct catalog items
- Support for product variants and modifiers (e.g., "entera," "sin cabeza," "de pincho") with automatic line-item selection
- Six automated validation checks per order to catch errors before finalization
- Automated flagging of uncertain orders with the specific reason, prioritized for human review
- Direct export to Excel, Sage, or via API for seamless integration with existing workflows
- Goal-setting and experiment engine that proposes changes, explains reasoning, and tests within user-defined budgets, timing, and approval limits
- Automated weekly reporting with sales, gross margin, cash position, and customer demographic breakdowns